Project 06 · Amazon Marketplace Launch & Management
Marigold Glow on Amazon
I worked on the brand’s Amazon presence from the initial account setup through product launch and ongoing operations, covering Brand Registry, listings, advertising, inventory and support.
From account creation to ongoing management
Marigold Glow needed an Amazon presence alongside its own website. My work covered the practical steps required to establish the seller account, register the brand, prepare products for sale and manage the account after launch.
This project shows the breadth of the marketplace work. The separate website case study covers the brand’s direct website.
Launch and operations
Account and brand
- Created and configured the Amazon Seller Central account.
- Completed Amazon Brand Registry.
- Built and customized the Amazon Brand Store.
Products and advertising
- Added products and prepared their listings.
- Worked on titles, descriptions, search terms, SKUs and variations.
- Set up and managed Amazon advertising.
Day-to-day management
- Monitored inventory and product availability.
- Followed up with Amazon Seller Support to resolve account and listing issues.
- Maintained the account after launch.
Amazon Ads performance · February–April 2026
The screenshots below show monthly campaign figures from Amazon Ads. “Sales” are the sales reported in the advertising dashboard for these periods; they are not presented as total store revenue. ACOS is advertising cost divided by ad-attributed sales.
| Month | Ad-attributed sales | Ad cost | ACOS | Impressions |
|---|---|---|---|---|
| February 2026 | $583.71 | $438.50 | 75.12% | 162,646 |
| March 2026 | $847.68 | $880.58 | 103.88% | 283,498 |
| April 2026 | $635.02 | $771.82 | 121.54% | 176,126 |
In March and April, ad cost exceeded the ad-attributed sales shown here. These figures document campaign activity and do not establish overall profitability.
Tools and workflow
I used Jungle Scout and AI-assisted tools in the marketplace workflow to support research, listing preparation and ongoing decisions. These tools supported the work inside and alongside Seller Central; the case study does not attribute specific performance results to them.
Two channels, one brand
Explore the companion project covering the brand website.
View the website project