Project 05 · Content & Creative Campaign
Copy and creative direction for The Point Development’s announcement of Carrefour opening at Point 6, Sidi Gaber, Alexandria: three posts, captions, tone of voice, and creative direction for a cinematic video.
The Point Development was announcing a new tenant: Carrefour at Point 6 by The Point in Sidi Gaber, Alexandria. The work turns that one announcement into a three-post sequence, with captions, a tone of voice for each post, and creative direction for the visuals.
The sequence moves from the opening itself, to the partnership, to the developer’s wider vision: the right post announces Carrefour at Point 6, the middle post welcomes Carrefour, and the last post steps back to what The Point builds.
Each post has its own TOV line and caption. The common thread is convenience, variety, accessibility and everyday life: Carrefour presented as a destination where everything people need is close, and The Point as a developer that builds around how people live.
The full caption set, grouped by post.
The opening itself: first moments inside, carts filling up, people moving through every aisle.
TOVCarrefour × Point 6 by The Point
Carrefour at Point 6 by The Point
A shopping experience designed around convenience, variety, and all your everyday essentials.
Carrefour at Point 6 brings together everything you need in one destination, creating a seamless experience that fits perfectly into everyday life in the heart of Sidi Gaber, Alexandria.
TOVCarrefour Point 6 by The Point
Carrefour at Point 6 by The Point
From the first moments inside, to carts filling up and people moving through every aisle, Carrefour at Point 6 by The Point came to life with convenience, variety, and everyday discovery, bringing everything people need closer than ever.
At Point 6, Carrefour continues to create a destination where everything feels closer, easier, and made for everyday living.
The partnership announcement, in a premium editorial register.
TOVThe Point proudly welcomes Carrefour to Point 6
The Point proudly welcomes Carrefour to Point 6, further elevating the everyday retail experience in Sidi Gaber, Alexandria.
Through this collaboration, The point continues to bring together leading brands and experiences designed around convenience, accessibility, and the needs of everyday life.
Four tone-of-voice options that move from the Carrefour opening to The Point’s approach to destinations.
TOVThe Point Builds What People Use. / The Point Builds Everyday Destinations.
At The Point, we believe great destinations are built around the way people live, move, and connect every day.
By collaborating with leading brands and creating spaces centered around convenience, accessibility, and lifestyle, The Point continues to shape everyday destinations designed to grow with the community and become part of daily life.
TOVThe Point Creates What Communities Need.
At The Point, collaboration goes beyond bringing brands together — it’s about creating integrated destinations that become part of everyday life.
Through strategic partnerships with leading brands, The Point continues to deliver experiences centered around modern lifestyle, convenience, and accessibility, aligned with the evolving needs of the community.
Carrefour at Point 6 by The Point in Sidi Gaber stands as one of these collaborations, offering a complete shopping experience built around variety, convenience, and everything visitors need in one destination.
TOVStrong partnerships create lasting destinations.
The Point believes that meaningful collaborations are the foundation of exceptional destinations.
By partnering with leading brands, The Point continues to deliver experiences that combine lifestyle, accessibility, and modern everyday convenience in spaces designed to grow with the community.
TOVCollaboration is the key to success.
At The Point, collaboration is more than a partnership — it’s a shared vision for creating destinations that bring people, brands, and experiences together.
By continuously collaborating with leading local and international brands, The Point continues to shape destinations centered around lifestyle, accessibility, and the evolving needs of the community.
The published versions, on The Point Development’s Instagram account. Each link opens in a new tab.
A premium editorial-style static, inspired by real estate and business collaboration announcements. The deck’s references show how developers announce a new tenant.
A cinematic, fast-paced edit that shows Carrefour now opening at Point 6 by The Point, with a premium commercial feel. The main on-screen text: Carrefour at Point 6 by The Point.
The video concept line is A New Shopping Experience: Carrefour at Point 6 by The Point, supported by reference videos from real estate developers who used similar reel concepts for openings.
One announcement, three registers: an opening-day story for the audience, a partnership welcome, and a brand-vision post for The Point itself, all in a consistent voice built on convenience and everyday life.
Summary of the creative approach
This is a content and creative project. The source document does not include performance results, so none are shown.