Social Media Strategy • Meta Ads • Content Planning • E-commerce & Amazon
I build brands, run data-driven campaigns, and turn social media strategy into measurable business growth — from Meta advertising to full Amazon marketplace launches.
Social Media StrategyMeta AdvertisingAmazon LaunchesContent PlanningE-commerce GrowthSocial Media StrategyMeta AdvertisingAmazon LaunchesContent PlanningE-commerce Growth
About
A little about me
Hi! I'm Fatma, a Digital Marketing Specialist with hands-on experience in Social Media Management, Meta Advertising, Community Management, Competitor Analysis, Performance Reporting, and Amazon Marketplace Launches. Passionate about building brands, creating data-driven strategies, and delivering measurable business growth.
Education
Bachelor of Commerce
Ain Shams University — Accounting Department
Graduated 2021
Experience
Where I've worked
Part-time · Mokattam, Cairo
Social Media Marketing Specialist
Grace Medical EG
Developed and executed content calendars across Facebook, Instagram, TikTok, and LinkedIn.
Managed social media accounts by creating engaging content and interacting with online communities.
Planned, launched, and optimized Meta advertising campaigns to improve reach and engagement.
Monitored campaign performance using Meta Business Suite, Insights, and Analytics, providing actionable performance reports.
Conducted competitor research and trend analysis to identify new content opportunities and improve marketing strategies.
Collaborated with designers and cross-functional teams to deliver high-performing marketing campaigns.
Assisted in developing social media strategies aligned with business objectives and brand identity.
Remote · Sheikh Zayed, Giza
Social Media Moderator & Reporting Specialist
Sterling Cooper
Responded to customer inquiries while maintaining each brand's tone of voice.
Prepared monthly performance reports and competitor analysis for brands including Bosta, Herafy, FUSO, Chery, and Ready Parts.
Conducted competitor analysis and market research.
Delivered actionable insights based on analytics and campaign performance.
Collaborated with the marketing team to support digital campaigns.
Freelance · Illinois, USA
E-commerce & Amazon Brand Specialist
Golden Eagle Pharma — Marigold Glow
Led the end-to-end launch of Marigold Glow, a U.S.-based beauty brand.
Designed, built and continue to manage the brand's official website.
Set up Amazon Seller Central and completed Amazon Brand Registry.
Built and customized the Amazon Brand Store.
Created and optimized product listings, including SEO, SKUs, and variations.
Managed Amazon advertising, monitored inventory, and worked with Seller Support to resolve account and listing issues.
Used Jungle Scout and AI-assisted tools to support marketplace research and workflows.
CommunicationAnalytical ThinkingProblem SolvingTime ManagementTeam CollaborationAttention to DetailAdaptabilityFast Learner
Media Buying
Paid campaigns, in the numbers
Paid media campaigns built around measurable performance, audience testing, and continuous optimization.
Primary marketUnited States
AlsoEgypt
US Media Buying
01
Campaign Results
02
Engagement
4,381engagements · $0.0158 each
2,745engagements · $0.0200 each
1,115engagements · $0.0182 each
03
Traffic & Landing Pages
251landing page views · $0.30 each
285landing page views · $0.25 each
83link clicks · $0.33 each
04
Sales
Egypt Media Buying
1,041conversations started
413,158post engagements
186,780post engagements
2,187follows or likes
110,547post engagements
Selected Projects
Websites, campaigns and brand growth
Selected work across website design, Amazon marketplace management, social media performance, competitor analysis and campaign creative. Explore the approach and work behind each project.
From Seller Central setup and Brand Registry to product listings, ads, inventory monitoring and support.
End-to-end marketplace ownership
View Case Study →
Case Studies
Brands I've worked with
A look at the strategy, analysis, and campaigns behind brands I've supported, from healthcare to heavy industry.
Grace Medical — Facebook Ads
Part-time
Providing high-quality, certified medical products, available all over Egypt through partnerships with the country's top pharmacy chains such as El Ezaby, Seif, Misr, Abdel Latif, and El Tarshouby. Committed to offering customers safety, reliability, and easy access to all their medical needs.
A partnership was also formed with Seif, Al-Tarshoubi, and 19011 Pharmacies to photograph Grace products directly inside pharmacies — highlighting product quality and boosting local market presence through Reels content.
The advertising campaigns below showcase strong results delivered through precise targeting, effective budget allocation, and performance optimization — leading to a significant drop in cost per engagement and a notable rise in conversations.
FB Likes Campaign
0
Follows or Likes
EGP 1.41 cost / likeEGP 2,147.91 spent
Video Campaign
0
Messaging Conversations Started
EGP 2.45 cost / conversationEGP 1,037.40 spent
Reach Campaign
0
Follows or Likes
EGP 2.22 cost / likeEGP 4,850.57 spent
Allu Mixing Arms — Competitor & Website Audit
via Sterling Cooper agency
Sterling Cooper is a full-service advertising and media group partnering with brands such as Bosta, Herafy, Mitsubishi FUSO Egypt, Chery Egypt, and Ready Parts. For Allu Mixing Arms, a heavy-duty equipment manufacturer, I led a competitor monitoring and website audit.
Audited allu.net: strong technical positioning but lacking storytelling, customer stories, and interactive content.
Identified gaps: limited testimonials, weak calls-to-action, and low use of video or guided customer journeys.
Delivered a strategic insight report recommending human-centric, story-driven content to complement the brand's product-first messaging.
A year-over-year comparison of Mitsubishi FUSO Egypt's organic Facebook performance (March 2025 vs. March 2026), identifying the drivers behind the decline and a plan to reverse it. Top reach, views, engagement and engagement rate all fell year over year.
Recommended a shift toward human-centric, behind-the-scenes storytelling for the dominant male audience segment.
Prioritized short-form Reels, a consistent 3–4 posts/week cadence, and stronger 3-second hooks.
