Project 04 · Community & Social Media Performance
A monthly community report for Fixology, an automotive services brand, covering its Facebook and Instagram pages: month-over-month performance, audience profile and the content behind the month.
Main findings
Each month the report pulls Facebook and Instagram figures into one view: a month-by-month comparison, the community numbers (followers, audience demographics), an account summary and the top-performing posts. Content is aimed at an Egyptian audience and promotes Fixology’s car services.
The May report is a candid one: views held up far better than interactions, with nearly all visibility coming from people who do not follow the page.
| Metric | April 2026 | May 2026 | Change |
|---|---|---|---|
| Views | 511,257 | 395,789 | −22.6% |
| Content interactions | 1,698 | 222 | −86.9% |
| Followers | 56,725 | 56,697 | −28 net |
Percentage changes are from the Meta report.
Instagram views came almost entirely through ads: 163,666 of 167,256 views, against 3,590 organic, which were up 9% on the month.
Saudi Arabia (4.4%) and the UAE (1.8%) follow Egypt. The largest segments are men aged 25–34 (41.1%) and 35–44 (29.6%).
Men aged 25–34 (30.8%) and 35–44 (29.7%) are again the largest groups.
Five posts were published on each platform in May. Two posts from the report’s top-performing content are shown here: a before-and-after headlight restoration video, and a post about electric tailgate assist for Changan and Tiggo vehicles, both with a way to get in touch.
Of 395,789 Facebook views, 365,352 came from non-followers and 7,337 from followers.
Views peaked in mid-to-late May and were close to zero on other days.
3-second views rose 45.9% and watch time 70.6%, even as total views fell 22.6%.
Content interactions fell 86.9% and the follower count was flat (−28 net).
The report’s learnings and recommendations page is not filled in, so the insights above are drawn directly from the figures.